Master Athletic Performance

11/11/2025

Today, on Veterans and Remembrance Day, we honor two of our own Coach and Coach / whose stories remind us what discipline, courage, and service truly mean.

Amber served four years in the U.S. Army as a combat medic and paratrooper in the 82nd Airborne Division — the first female line medic in her battalion. From the front lines of Afghanistan to the front lines of women’s empowerment, she’s carried her mission forward: helping others rise above fear, build strength, and own their potential.

Nat served six years as a Rifleman in the British Army, competing internationally in fitness and sport before discovering the power of strength training. That turning point shaped his philosophy as a coach today — one built on grit, humility, and teaching others how to thrive, not just survive.

Both Amber and Nat embody the heart of MAP: service, resilience, and purpose.
Their military experience forged the same mindset they now pass on to every athlete and client they coach.

Today we pause to say thank you! For your service, your sacrifice, and the example you set every day. 🇺🇸🇬🇧🇨🇦

09/25/2025

When we earned our pro cards, our training wasn’t 100% bodybuilding. We were still mixing in powerlifting. And truthfully? That crossover worked. Powerlifting absolutely builds dense size, and we’re proof that you can do both and succeed when you do it the right way.

But here’s the catch: powerlifting also eats into recovery capacity and won’t fine tune to detail you need do physique enhancement. Once we shifted all-in on bodybuilding style training, things changed. The offseason progress we both made was insane. We brought a completely new look to our pro debuts. Better shape, better balance, better everything.

This isn’t a knock on powerlifting. It’s a reminder that every phase has its place. Strength work gave us the foundation, bodybuilding work gave us refinement. Together, they built the athletes we are today.

If you’re stuck between strength and hypertrophy, you don’t always have to choose, but knowing when to shift your focus is what takes you to the next level.

Want to know how to make your training work with your goals? That’s what we do at MAP

Coach & have walked the walk to the highest level in both sports.

05/25/2025

Everyone wish the Queen of a Happy Birthday!

You inspire so many simply by being authentically who you are.

We love you

10/28/2024

It is taboo in this social environment to say, "females should be coached differently than males."

I will say this, unless you are a coach who has coached both genders, your opinion doesn't matter.

If you're curious about why I feel so strongly about this topic, my conversation with Justin Kegley is a must listen.

In this episode, I sit down with coach Justin Kegley. Justin has 15 years experience, specializing in Personal Training and Sport Performance for Female Athletes over the age of 14. He focuses his training on creating programs that improve performance and reduce the risk of injury and build unshakeable confidence. Justin has worked with clients from 8 – 73. He is a 2 Time Amazon best-selling author with Be Great Today and High-Performance Nutrition for High School Athletes. Justin commits his life to coaching each client to BE GREAT. Movement Fitness was born out of his passion to make each person who walks in the door the very best version of themselves.

We discuss:
Using his own journey to grow a business
The explosion of female athletes and a lack of research evidence
S*x differences between men and women and in training
The power of training for the female athlete as a person
Coaching women vs. coaching men
Being proactive with with disordered eating and exercise habits in coaching
High performance nutrition for high school athletes
Long term athlete development from middle school to pro level
Coaching at scale as a leader with an assistant coach model
Running the family business
And more…

In this episode, I sit down with coach Justin Kegley. Justin has 15 years experience, specializing in Personal Training and Sport Performance for Female Ath...

10/23/2024

This episode was an eye opener for me about how leadership, values and business are all intertwined. Evans Armantrading Jr. joined me in the most recent episode of the Coaches Corner U Podcast.

Evans is he Founder and CEO of CNU Fit, LLC, the leading transformation studio in Kent County. He has grown CNU Fit from a living room operation to a thriving enterprise with three micro gyms generating over $1,000,000 in annual revenue. He has developed successful Metabolic and Personal Training Programs, helping over 3,500 clients lose more than 45,000 pounds.

We discuss:
Building CNU Fit
Having your back against a wall
Hiring, onboarding and training staff
Creating a culture within your business
Core values
Never having an empty cup and serving from the overflow
Personal agency
Creating a life that pours into you
Building a family unit based on core values and personal development
And more!

In this episode, I sit down with Evans Armantrading. Evans Armantrading Jr. is the Founder and CEO of CNU Fit, LLC, the leading transformation studio in Ken...

10/08/2024

The only rehab provider I will ever trust is one who's been in the grind and understands the demands I place on my body. And if that person also approaches their education and vocation with that same drive, well then they're worth their weight in gold... but then you have people like Ken Kinakin who take that to the next level.

In this episode, I sit down with the mastermind behind the best fitness and health conference on the planet, Dr. Ken Kinakin. I admit, I’m a bit biased, but SWIS has been pivotal in my growth as a coach and business professional. Dr. Ken Kinakin is a chiropractor, certified strength and conditioning specialist, and a certified personal trainer. He regularly lectures across Canada, the United States and Europe to doctors and personal trainers on the areas of weight-training, rehabilitation and nutrition.

Having been a bodybuilding and powerlifting competitor for over 40 years, and also having served on the Canadian Powerlifting Medical Committee, Dr. Kinakin has the expertise, knowledge, and passion to support bodybuilders and athletes in the process of injury recovery, and to provide a solid foundation of health and wellness to achieve optimal performance.

Dr. Kinakin is also the author of “Optimal Muscle Training” published by Human Kinetics, www.optimalmuscletraining.com, and is the founder of the Society of Weight-Training Injury Specialists – SWIS that educates and certifies doctors, therapists and personal trainers in the areas of exercise muscle testing, rehabilitation and treatment of weight training injuries.

We discuss:
How powerlifting lead to a doctorate in Chiropractic
The development of the SWIS Symposium
Collaborating between fields to build a toolbox
Finding what you’re best at
How to level-up as a coach
In person learning as the gold standard for education
Diving into rehab technology, such as PEMF, Laser, Red Light Therapy and MPS Dolphin
Limitations of research
The implications of the central nervous system on rehab and training outcomes
AI learning and application within education

Find Dr. Ken:
Email - [email protected]
Website - www.Swis2024.com

**If you watch the episode to the end, there is a really nice surprise for you ;-)

https://youtu.be/qqeY9VmBhxA?si=0JNjSz0YrpWWgDnx

In this episode, I sit down with the mastermind behind the best fitness and health conference on the planet, Dr. Ken Kinakin. I admit, I’m a bit biased, but...

10/07/2024

I meet with coaches every week who need help.

Whether it be growing the business and attracting clients, learning how to communicate effectively online, implementing systems and processes to improve efficiency, or to manage your time - they all need help, but aren't at a place in their business to hire a mentor 1on1.

This is FOR YOU!

The Coaches Corner U Study Group Mastermind is kicking off OCt 16th and I am capping it at 10 people. No waitlist.

www.coachescorneru.com/mastermind

What do you get?
- 2 monthly interactive and collaborative ZOOM calls
- Full access to the Coaches Corner University Education Collective
- Exclusive business resource library
- 24-7 Access to Paul via WhatsApp and email
- Access to a network of over 40 industry leading coaches and professionals
- Discounts on all CEU accredited courses

It's going to fill up quickly, so don't miss out on this opportunity.

Level-up your coaching and your business with the knowledge, resources and support you need, in a community of like-minded and driven industry professionals

10/06/2024

Whole foods vs Soul foods (The debate)

I am incredibly passionate about educating my clients on nutrition for health and not just macros.

I had a client recently come to me whose coach insisted that she have choc icecream in her plan every day for ‘balance’.

Now days it’s super common for every coach and influencer to preach ‘balance’ and ‘if it fits your macros’ and ‘make sure to leave room for your 20% soul food each day’.

I disagree.

For some, it can be a necessary to improve adherence,

BUT if your day on a plate looks like toast, a protein bar, a shake and a slice of cucumber for your micros, you’re missing the point of nutrition.

Trying to moderate foods that are literally designed in a lab to hijack your reward pathways and make you buy more of them will not only test your adherence,
but is akin to telling an alcoholic to moderate their alcohol intake.

Silly hey?

So at what point do you consider how these foods will make you feel?

And what point do you start putting your health first?

I am all for going out for the occasional weekend meal for mental health, but if 90% of your diet is low-nutrient soul food then you will feel crap, be unhealthy perform poorly.

I see this with my clients and there is a clear correlation between adherence and reaching their goals when their food quality increases.

Whole foods before soul foods. Period.

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So if you’re sick of getting mediocre results wanr to discover your untapped potential, apply to work with via link in bio 💯

09/30/2024

This podcast has allowed me the opportunity to connect with some amazing people and have some deep, honest and vulnerable conversations. This conversation with Sarah Parker was one of the ones you really want to listen closely to.

Sarah shared a lot of very deep insights and lessons learned within her journey as an athlete and coach in the bodybuilding world.

We discuss:
Sarah’s path as a competitor
Leaning into hardship for personal growth
Finding your passion in coaching
The benefits and drawbacks of redlining
Personal development and coaching
Bodybuilding and business with ethics and values
What drives us to be the best we can be?

In this episode, I sit down with Sarah Parker for an insanely honest and raw discussion. Sarah is an online coach and host of The Beyond the Condition Podcas...

09/27/2024

Filmed this one about 3 weeks ago - a full day of rehab, work, training, recovery, peptides and food.

This is the daily routine that has allowed me to progress from rupturing both my quads, to being back to living life pain free, with full range of motion and well ahead of the rehab timeline.

It's not fancy, but it works!

Follow me along with what a day looks like for me 5 weeks after tearing both my quads@bearfootshoes ONEIDTC Nutrition TCxONEID@baconandbarbells3294 PAUL10==...

09/24/2024

Being solutions oriented is a lot different than resolving symptoms.

Our entire health care field is in the business of treating symptoms rather than finding solutions to the underlying issues causing the symptoms.

My conversation with Trey Bruffey highlighted so many important aspects of working towards real solutions and what role we as coaches serve for our clients.

We discuss:
Trey’s early journey and unhealthy relationship with bodybuilding
Mental health, addiction and bodybuilding
Thinking outside the box
Health vs. performance
Industry trends that have gone too far
Finding the solution to a problem and not a bandaid
Drawing ethical boundaries in bodybuilding

In this episode of the podcast, I sit down with Trey Bruffey. Trey started working out when he was 13 years old to get in better shape for wrestling. Once h...

09/06/2024

I'm grateful for the mentors and the role models that I've had within my journey as a coach. Tim Kontos is someone who probably has no idea how much he has influenced me. His ability to inspire those around him and his resilience in the face of challenges and setbacks.

In this episode of the podcast, I sit down with someone I greatly respect and have learned a tremendous amount from over the last 15 years, Tim Kontos. This is not our usual podcast. With my current injury and all the things that have come along with that, I wanted to speak with someone specifically about the mental side of injuries and how to navigate through them and help clients do the same.

We discuss:
Stoicism
Acceptance
Fear
Disappointment
Love and gratitude
Pride and humility
Being a burden and asking for help
Expectations
Patience
Self-Imposed Pressure

In this episode of the podcast, I sit down with someone I greatly respect and have learned a tremendous amount from over the last 15 years, Tim Kontos. This...