01/11/2025
What if you gave yourself permission?
Have you wondered how to start charging what you are worth?
You do it when you stop waiting for permission. You stop proving yourself.
You decide: "this is my rate" and you hold it - even when the first person says "no".
Even when your inner critic finds the best excuses against it.
My first coach told me: put a price that makes you a little uncomfortable.
So - try it yourself, do it.
The right clients will say yes.
Those who were never going to appreciate your work - they leave. And this is what you want.
The right people for the value you offer.
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The above might resonate mostly with independent consultants, therapists, coaches.
But it's valid for any other industry where you have a say in the forming of your prices, rates or salary.
I followed this approach as a film producer, too - before starting working with life and business coaches to help me level up my mindset and work.
I used to charge $2,000 USD per day for a shoot day in commercial projects when the industry standards were $750. Other producers were not charging daily fee at all, including their remuneration in the company profit - when a producer was a company owner.
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Now, I invite you to check - have you been waiting for permission from someone else?
