26/06/2025
Khalid Farhan If I were the marketing expert, I would reach out to the Bachelor Point team. Since it's one of the most popular shows in Bangladesh, people already feel connected to the characters. So instead of making a random ad, Iâd turn it into an actual story inside the show with the 2 most loved characters â like Habu and Kabila
Theyâll be shown as best friends, always doing things together, same job, same struggles â literally from the same background. One day, both of them get into a serious accident or sudden health issue. Not something too extreme, but enough to show a real-life problem that many middle-class people fear.
Now hereâs the twist:
After the accident, both survive. But their families face completely different realities. One guy's family is seen calm, dealing with things properly, he's recovering in a decent hospital, bills covered, meds provided. The other guy? His family is panicking, crying, going door to door asking for money, selling their fridge, jewelry, etc. to manage hospital costs.
After both recover, the second friend gets emotional and asks,
âBro, we both come from the same classâĻ same jobâĻ then how come your family didnât suffer but mine did?â
Then the first guy replies like,
âI had taken insurance from [clientâs company name], thatâs why everything was coveredâĻ honestly I didn't think I'd need it either. But it saved me and my family.â
Then he just casually shows their page or app on phone and says, âItâs super easy, just sign up online or message their page. Theyâre super helpful.â
Thatâs it. Nothing too ad-like, just naturally placed in the story. Emotional, realistic, and totally relatable for the audience. And since people already trust these characters, theyâll take it more seriously too.
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