Adam Murphy Strength & Conditioning

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Adam Murphy Strength & Conditioning

Adam Murphy is a professional Strength and Conditioning Coach in the National Basketball League (NBL).

With experience in the NBA and with over 15 years in the fitness industry.

31/05/2026

🚣‍♂️ SIX MEDALS. ONE SUPERSTAR! 🥇🥈🥉

Huge congratulations to for an absolutely incredible performance at the AMRC 2026! Bringing home a massive haul of six medals is a phenomenal achievement and a true testament to dedication, grit, and pure talent on the water and in the gym 💪🏻.

The Masters Rowing community and us at AMSC couldn’t be prouder of this masterclass in rowing excellence. Swipe to see the hardware! 👇

Superstar PodiumFinish CrewGoals RegattaLife

13/03/2026

Want to take a moment to wish Lorenzo and Jomar success with their competition in the Philippines next week!
These two epitomise how youth athletes should act, train and think. Their work ethic is outstanding and commitment to the cause, inspiring!

Good luck little bro’s, you’ve been a pleasure to coach and I look forward to seeing you reach new basketball heights!

Very proud coach watching in back in Aus 💪🏻🏀

16/02/2026

Too many female athletes are under-fuelling in the name of “looking the part.”

Here’s the hard truth:
If you’re chasing abs instead of output… you’re limiting your ceiling.

Your body is not an ornament.
It’s a performance engine.

When you start eating for:
• Faster sprint times
• Higher jumps
• Stronger lifts
• Better recovery
• Sharper focus

…everything changes.

Energy availability drives adaptation. Low fuel = low output.
Chronically under-eat and you don’t just stall progress — you increase injury risk, disrupt hormones, blunt strength gains, and flatten your explosiveness.

Performance nutrition isn’t about “bulking.”
It’s about giving your physiology what it needs to adapt.

When you fuel hard training properly:
• Power improves
• Lean mass increases
• Recovery accelerates
• Confidence rises

And here’s the irony most people miss — when you consistently train hard, recover well, and build lean tissue… the physique changes often follow anyway.

But that becomes the by-product. Not the obsession.

Strong.
Resilient.
Capable.

That’s the goal.

Eat to perform.
Let aesthetics take care of themselves. FuelYourBody WomenWhoLift

12/02/2026

** WARNING - EXPLICIT LANGUAGE **

After a RAW conversation with during one of our sessions this is a message I captured.

Your attitude is either sharpening you… or sabotaging you.

Sport exposes it.
Life magnifies it.

Research in performance psychology consistently shows that athletes with a constructive, optimistic explanatory style recover faster from mistakes, regulate stress better, and sustain higher long-term performance levels.

That doesn’t mean blind positivity.
It means controlled perspective.

Miss the shot? Data.
Bad lift? Feedback.
Tough week? Adapt.

Negative self-talk turns pressure into threat.
Positive framing turns pressure into information.

And information is power.

The way you respond to setbacks in training is the same way you’ll respond when business, relationships, or life get uncomfortable.

Mindset transfers.

Train it.

17/01/2026

Contrast training with elite athletes isn’t random. It’s strategic.

Had a quality session with , currently suiting up for the , as she moves toward the business end of the season and starts laying foundations for in Perth.

What people don’t always see:
the consistency, the intent, and the standard Ruby brings to every session — regardless of the time of year. That’s why she is so good!

Session focus:
Maximise power expression while managing fatigue late-season.

The work 👇

A1. Barbell Back Squat (deep ROM)
→ Build maximal force and stiffness through full ranges
A2. Depth Drop → CMJ
→ Convert that force into vertical power, fast

B1. Barbell Push Press
→ Lower-body driven power transfer
B2. Med Ball Overhead Throw
→ Rate of force development without joint stress

This is classic post-activation performance enhancement (PAPE) done properly:
heavy → explosive, strength → speed, intent always high.

Late season isn’t about chasing fatigue.
It’s about sharpening outputs and keeping the nervous system primed.

Elite prep, elite athlete!

08/01/2026

Some articles hit a little harder than others.

As a kid in Adelaide, this was basketball.
Watching .maher.5 knock down shots with ice in his veins.
Kevin Brooks doing things.
Darnell Mee flying around the court.
Scotty Ninnis leading from the front.

They weren’t just players — they set the standard for what professionalism, toughness, and pride in the jersey looked like.

Fast-forward a couple of decades and life’s come full circle.
For the past 13 years I’ve had the privilege of working alongside all of them — and some still to this day. Same values. Same standards. Nothing accidental about their success.

I’ve also been lucky enough to not just coach, but genuinely call guys like , , and friends. Different era. Same obsession with getting better. Same competitive edge.

Articles like this are a reminder that greatness isn’t just stats or rankings.
It’s influence.
It’s legacy.
It’s what gets passed down to the next generation without needing to be said.

Grateful to have grown up watching it — and even more grateful to be learning from it up close now.

15/11/2025

🚨 ATHLETE SPOTLIGHT: RUBY PORTER 🚨

Tonight, one of our own steps onto the big stage.

Ruby Porter has been officially called up to suit up against the — and if you know Ruby, you know this moment was earned, not handed out.

This is what relentless work ethic looks like.
This is what showing up on the hard days looks like.
This is what refusing to settle looks like.

Ruby has built this opportunity rep by rep, session by session, long before the lights were bright. Her determination, her professionalism, and the way she holds herself to a higher standard is exactly why she’s now stepping into this moment.

She deserves every second of it — and we couldn’t be prouder.

Go get it, Ruby. The work speaks for itself. 🖤🔥

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