12/09/2026
HEREāS A NUMBER I THINK EVERY MARKET ORGANISER NEEDS TO THINK ABOUT: $60,000.
Thatās how much regional customers would need to spend across just three events for 20 stallholders to simply have a chance of covering their basic costs.
And thatās assuming only $1,000 per stallholder for accommodation, petrol, table fees, food and incidentals.
So letās do the maths. š§®
20 stallholders Ć $1,000 = $20,000 per event.
Two events on the same weekend?
$40,000.
Add a third event the following weekend?
$60,000.
Thatās $60,000 in customer spending required just to cover the basic costs of the stallholders across three events.
And hereās the kickerā¦
If the average customer spends $100, you need:
6,000 customers spending $100 each.
Thatās 2,000 customers per event.
So honestlyā¦
Do you know many regional areas that can consistently generate that level of spending across multiple events?
Because this isnāt about whether people like markets.
Itās about whether the available customer base has enough money ā especially during a cost-of-living crisis ā to financially sustain an ever-growing number of events.
So tell me againā¦
Why isnāt this being openly talked about?
Because markets donāt exist in isolation.
They all draw from the same local population, the same wallets and often the same stallholders.
There has to be a better way to work together, coordinate calendars and stop expecting regional communities to magically produce money that simply isnāt there. š