Snug Co - Baby Sleep Consultant

Snug Co - Baby Sleep Consultant Infant and Child Sleep Consultant

27/05/2026

This mum just wanted options to feel less overwhelmed each day…sound familiar?

There are two moves that backfire…
⏰pulling bedtime way too early
⏰adding a nap that’s too late or too long

You don’t actually make up missed sleep in one bedtime. Bodies catch up gradually across the next 24 to 48 hours.

The place to support them overall is usually the next morning. Same wake time, normal morning, let the day reset itself from there. The day that feels like it fell apart is just about supporting their bodies to get to bedtime.

This is the kind of small everyday call I’ve been building something for. For when you need to know what to do right now…and even when there are bigger problems at play.

More very soon! 🥹😃

22/05/2026

I think wake windows took off because a number feels safer than a judgement call, and counting is easier than learning to read the actual baby in front of you.

That gap, the one between the number and your kid, is part of why I’ve been building something for parents 👁️👁️ something that lets you come back to your intuition but still with support.

Does the clock or the cues run your day right now?

19/05/2026

For us, managing sleep while out of the house involves:
⭐️ Trying (even if we don’t think it’ll work)
⭐️ Using his distractibility to our advantage to manage his mood even when he’s absolutely exhausted and in need of sleep
⭐️ Knowing that he will sleep eventually (now or later)
⭐️ Prioritising just ONE decent sleep in a way that he prefers in a day. For me, it’s less about the length of the nap determining if it’s a “decent” sleep and more about him falling into a deeper sleep. For example, the two naps on this day weren’t that different in length, but he was being woken by so many sounds every few minutes in his first nap whereas he was zonked in his nap in the cot and barely moved! He woke much more refreshed from his second sleep.

This isn’t to say that all kids can only have decent sleep in a cot - quite the opposite! Some babies are so comfortable having fab naps on the go, just not my little one. It’s frustrating, but his distractibility also has some benefits too!

Travelling with kids isn’t always easy, let alone if you have a baby who resists sleep when there are fun and shiny things to look at.

Do you have travel + sleep q’s or highly distractible baby sleep q’s?

18/05/2026

False starts are brutal...and in some circumstances they're part and parcel of normal infant sleep. Sure, you can reduce or suppor tthem. But, sometimes - it's just what your baby is doing as their brain develops a consistent and strong circadian rhythm...

UNFORTUNATELY! But if they're not passing naturally with time, there are ways to help support them :)

18/05/2026

I wish I knew this with my eldest...maybe he wouldn't have screamed the house down all day every day

18/05/2026

I was shocked!

A lot of caveats here, so feel free to ask any questions about implementing this routine!

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