The Cupcake Cartel

The Cupcake Cartel The sweetest triathlon team. Connecting tasty athletes from around the globe. It consists of athletes from all walks of life who share a love for triathlon.

The Cupcake Cartel was founded in 2017, as an extension of the popular 'Cupcakes with Cal' brand. The Cartel sees triathlon as a tool where we can support and share experiences together. We pride ourselves on our very close knit network. Wherever you are in the world, if you're part of the Cartel, you're always connected.

Buckle up, folks! We’ve got a heck of a weekend of racing ahead. Load up the trackers and get your cowbells ready. These...
11/09/2026

Buckle up, folks! We’ve got a heck of a weekend of racing ahead. Load up the trackers and get your cowbells ready. These Cupcakes will be out representing! You all know the drill - drop ‘em some love and let’s wish them all the best!

Get after it, SQUAD!!!!

10/09/2026

The Batch of 2027 team is announced.

Congratulations to all of our successful team applicants. If your name’s on the wall, you’re in. Find yourself, light it up and grab your social media pack at www.cupcakecartel.org (link in bio).

Welcome to the team.

Please check your email for key team information. If your name is on the wall and you can’t find your email please reach out to [email protected] 🧁

🚨FINAL CALL FOR THE BATCH OF 2027!🚨You have just 24 hours remaining to apply to join the Cupcake Cartel Triathlon Team -...
07/09/2026

🚨FINAL CALL FOR THE BATCH OF 2027!🚨

You have just 24 hours remaining to apply to join the Cupcake Cartel Triathlon Team - Batch of 2027.

When you surround yourself with the right people, sport is simply more fun. Training and racing with The Cupcake Cartel brings more joy to the journey. At the end of the day, that is what triathlon is all about.

We’re an engaged, global community of endurance athletes: triathletes, swimmers, cyclists, and runners. When you join, you’re not just wearing a kit, you’re becoming part of a community with incredible perks, including:

🌟 Official Cupcake Cartel team apparel
🌟 Exclusive team member pricing on CUPCKE Apparel pre-order collections throughout the year
🌟 Discounts with top endurance brands
🌟 Central team chat, video calls & weekly team communication
🌟 Team presence & support at 17 events worldwide
🌟 A hot team merch pack including apparel store credit
🌟 Exclusive world champs qualifier suit
🌟 Sizes 2XS–7XL so everyone can represent

Don’t miss out, this is the only time to join until next year. Apply at www.cupcakecartel.org. Clickable link in bio.

Let’s be honest… triathlon can sometimes feel like an expensive sport with the equipment that is required! 🚴‍♀️🏊‍♂️🏃‍♀️W...
05/09/2026

Let’s be honest… triathlon can sometimes feel like an expensive sport with the equipment that is required! 🚴‍♀️🏊‍♂️🏃‍♀️

Wetsuits, wheels, bikes, helmets, electronics, sports nutrition… the list goes on! 😅 So having access to exclusive team discounts from our awesome industry partners is a pretty sweet deal. 🙌

Swipe right 👉 to check out the full list of our 2027 team sponsors and see who’s helping us gear up, fuel up and get across that finish line. 🏁

Head to www.cupcakecartel.org to get your team application in!

02/09/2026

Meet the founders of The Cupcake Cartel. From racing pro to lining up as age groupers while balancing work and family. Learn why we created the team and the purpose behind it | www.cupcakecartel.org

If you’re a part The Cupcake Cartel you’ll know that we’re a social bunch and love connecting with each other in real li...
31/08/2026

If you’re a part The Cupcake Cartel you’ll know that we’re a social bunch and love connecting with each other in real life. If you’re not a part of The Cartel yet, come and join in the action!

For 2027 we are upping the ante with seventeen targeted events across the globe across four countries, where The Cartel turn up in force.

Supporters; get ready to bring the vibes and get your cheer on! 🥳
Racing athletes; get ready for the loudest 100 metres of your day! 📢

Apply to join the team at www.cupcakecartel.org

🌟COMPETITION TIME!🌟 Tag a mate who would be a good fit for The Cupcake Cartel triathlon team in 2027, and go in the runn...
28/08/2026

🌟COMPETITION TIME!🌟

Tag a mate who would be a good fit for The Cupcake Cartel triathlon team in 2027, and go in the running to WIN your annual Cupcake Cartel team membership!

🧁 3 team membership prizes up for grabs!
🧁 One tag = one entry for the athlete who tagged a friend.
🧁 Tag more friends for more entries!
🧁 You must be following The Cupcake Cartel and CUPCKE Apparel to win
🧁 Competition is open to existing team members and potential new team members world wide
🧁 Competition winners announced September 9th via instagram stories and DM.

Get tagging!👇🤩

Why blend in when you were made to stand out on course. Standout with us in 2027. Applications to race with The Cupcake ...
26/08/2026

Why blend in when you were made to stand out on course. Standout with us in 2027. Applications to race with The Cupcake Cartel close September 7th. One intake per year. Apply via our bio or www.cupcakecartel.org

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Noosaville, QLD

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