Amy Yager

Amy Yager Personal Leadership Coach for Mums
→ Stop putting yourself last. Start living like you matter.

You can’t spell MUM without U. 😉And yet somehow, for so many mums, the U is the first thing to disappear.Your kids need ...
20/08/2026

You can’t spell MUM without U. 😉

And yet somehow, for so many mums, the U is the first thing to disappear.

Your kids need you.
Your partner needs you.
Work needs you.
The house needs you.
Someone needs a snack.
Someone can’t find their shoes.
Someone is asking you a question from another room.

And somewhere in amongst being everything to everyone…

you stopped being someone you thought about too.

What do you want?
What do you need?
What makes you happy?
What do you want your life to look like?

Those questions can become surprisingly hard to answer when you’ve spent years focusing on everybody else.

Putting the U back in MUM isn’t about making everything about you.

It’s about remembering that you’re a person in this family too.

Your needs matter.
Your dreams matter.
Your happiness matters.
You matter.

You don't have to stop showing up for everyone else.
It's time to start showing up for you, too.

If you're ready to put the U back in MUM, send me a DM with the word “ME”. ❤️

What if perfectionism or doing something "right" was a complete lie? What if the standards you are striving for aren't e...
10/08/2026

What if perfectionism or doing something "right" was a complete lie?

What if the standards you are striving for aren't even yours, but someone else's?

Today I realized that in my struggle to get things right or perfect, I was trying to meet expectations that weren't mine to begin with. I am not them and I am not supposed to be.

You are fully capable of doing anything to the best of your ability. Expecting perfection on your first attempt is asking for more than you currently have to give.

Watch for these signs that someone else's beliefs are running your life:
• Freezing before taking action
• Weighing up 1,000 options and outcomes
• Feeling like a failure before you’ve even started

If you’re ready to uncover the hidden beliefs driving your life, drop a comment with "PERFECT" below or send me a DM

Somewhere along the way, many mums become the default person for everyone else.They're the organiser.The planner.The pro...
30/06/2026

Somewhere along the way, many mums become the default person for everyone else.

They're the organiser.

The planner.

The problem solver.

The one everyone relies on.

Over time, they become so good at looking after everyone else that they slowly stop looking after themselves.

Life doesn't become hard overnight.

It becomes hard one small compromise at a time.

Until surviving starts to feel normal.

I believe motherhood will always have its challenges.

But constantly feeling exhausted, overwhelmed and disconnected from yourself doesn't have to be one of them.

Most mums don't consciously choose to put themselves last.Over time, they develop a pattern of believing that everyone e...
25/06/2026

Most mums don't consciously choose to put themselves last.

Over time, they develop a pattern of believing that everyone else's needs should come before their own.

As a result, they:

• Take on more than they need to.
• Carry most of the mental load.
• Find it easier to do it themselves than ask for help.
• Feel guilty when they rest.
• Say yes when they want to say no.
• Put everyone else first.

Over time, this creates:

• Exhaustion
• Burnout
• Stress
• Resentment
• Loneliness
• Feeling like they've lost themselves

Eventually, life starts to feel harder than it should.

Not because motherhood is the problem...

But because the way they're carrying motherhood isn't sustainable.

Can you relate?

🤍 Ever feel guilty no matter what you do?You spend quality time with your child.....and feel guilty about the housework....
04/06/2026

🤍 Ever feel guilty no matter what you do?

You spend quality time with your child.....and feel guilty about the housework.

🏠

You focus on work.....and feel guilty about your child.

💻

You take time for yourself.....and feel guilty for not being productive.

☕

You say yes.....and feel resentful.

You say no.....and feel selfish.

🙃

No matter what you do, guilt seems to find you.

I was thinking about this after seeing a mum feeling guilty because she wasn't planning the kind of birthday party she thought she *should* be.

It got me thinking...

What if mum guilt isn't always telling us we've done something wrong?

What if it's simply telling us we're measuring ourselves against someone else's expectations?

Because if you're measuring yourself against:

❌ What other mums are doing
❌ What social media says is normal
❌ What family and friends expect
❌ A never-ending list of "shoulds"
..then of course you'll feel like you're falling short.

But maybe the question isn't:
💭 "Am I doing enough?"

Maybe the question is:
✨ "Am I doing what feels right for me and my family?"

Because there isn't only one way to be a good mum.

And your kids probably won't remember whether everything was perfect.

They'll remember how they felt.
❤️ Loved.
❤️ Seen.
❤️ Celebrated.

So if you're carrying some mum guilt today, ask yourself:

👉 Have I actually done something wrong?
Or...
👉 Am I judging myself against a standard that was never mine to begin with?

I'd love to know...

What's something you've felt guilty about as a mum that you now realise wasn't actually a problem?

So many women spend their lives making sure everyone else is okay.The kids.Their partner.Their family.Their friends.Mean...
02/06/2026

So many women spend their lives making sure everyone else is okay.

The kids.
Their partner.
Their family.
Their friends.

Meanwhile, their own needs, dreams, health, and happiness quietly move to the bottom of the list.

Over time, that self-abandonment comes at a cost.

More stress.
More resentment.
More exhaustion.
Less joy.
Less connection to who they really are.

What if you stopped waiting for permission?

What if you stopped putting yourself last?

What if you started making decisions from the belief that your needs matter too?

Not more than everyone else.

Not instead of everyone else.

Too.

💛 Stop putting yourself last.

✨ Start living like you matter.

You don’t keep putting yourself last because you’re a mum.That’s just the surface.The real reason? 👇Somewhere along the ...
28/04/2026

You don’t keep putting yourself last because you’re a mum.

That’s just the surface.

The real reason? 👇

Somewhere along the way…
you learned that you don’t matter as much.

Maybe it sounded like:
✨ “I’m not enough”
✨ “I’m too much”
✨ “I’m the problem”
✨ “I don’t belong”

So you adapted.

You became:
→ easier
→ quieter
→ more giving
→ less you

And now it feels normal.

But it’s not who you are.

It’s who you learned to be.

And until that changes…
nothing else will.

—

If this hit 🤍
you’re not broken.

You’re patterned.

And patterns can be changed.

Address

Maitland, NSW

Website

Alerts

Be the first to know and let us send you an email when Amy Yager posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Amy Yager:

Shortcuts

Share

Category