14/03/2026
Over the past few months, I took an extended break from social media. What began as a six-week pause quietly turned into ten.
Like many people running businesses, I found the constant stream of information, opinions, advertising and expectations was starting to feel overwhelming. So I decided to step back and invest my time and energy where it mattered most — in my work, my thinking and the people around me.
A few things became clear during that time.
Firstly, how easily social media fills every small moment of quiet. Reaching for the phone becomes almost automatic. Secondly, how much advertising and noise sits in our feeds without us really noticing the impact it has on our attention, spending and energy. And finally, how much I value real conversations and meaningful connection — the kind that often happens away from screens.
So for now, Cranham & Co will be taking a more mindful approach here.
You’ll still see the occasional post when I have something genuinely worth sharing, but I’m stepping away from the expectation of being constantly present online.
In the meantime, you can always find me here:
www.cranhamandco.com.au
After all, the first principle of the work I do is simple —
take care of yourself.
It felt important to practise that too.
— Jodie
“Sometimes the most productive thing we can do is step back.”