Hoffy's Lures

30/05/2026

Winter is coming, but the bite doesn't have to stop. ❄️🎣
Get your hands on the new Aussie River Finesse 9g spinnerbaits. Starlo approved and fully stocked to level up your cooler weather fishing.
🔗 Available now at hoffyslures.com.au (link in bio!)
localbusiness madeinaustralia

28/05/2026

Getting started with another hoffyslures.com.au order!

25/05/2026

The Apex Spinnerbaits Have Dropped! 🔥

The wait is over—the brand new Apex Spinnerbaits are officially live!
Engineered for ultimate freshwater performance, these beasts are rigged with razor-sharp, heavy-duty VMC hooks so you can fish with absolute confidence when a monster hits. From finesse options to deep-water thumpers, they are built tough to handle the absolute punishment local native fish dish out.

The Lineup:

Weights: 11g, 14g, and 21g ⚖️

Colours: 3 staple core colours + 2 size-specific exclusives per weight class!

Hardware: Premium custom blades and sticky-sharp VMC hooks ⚓

Don't miss out on the ultimate freshwater producer. Upgrade your tackle box and fish with confidence. 🎣

👇 Get yours today at:
🌐 hoffyslures.com.au (Link in bio!)

24/05/2026

23/05/2026

Whether you’re casting inline spinners into a tight creek or dropping a finesse spinnerbait past a heavy snag, we’ve got you covered.

Every Hoffy's lure is built by hand, tuned to perfection, and designed to trigger aggressive strikes. Why settle for mass-produced when you can fish something crafted to produce?

Hook up with a Hoffy and make your next session flicking awesome. ⚡

FishingLife VictoriaFishing SupportLocalAus SpinnerbaitFishing

22/05/2026

You tweak the wire loops, you select the perfect hooks, and you tune the blades until they pulse exactly right on the slowest retrieve. When you put that much detail into every single component, "good enough" doesn't cut it.

It needs to be Flickin’ Awesome™.

That’s our new official motto here at Hoffy’s Lures. Simple, honest, and exactly what we aim for every time a batch leaves the bench.
What’s the flickin' awesome lure in your tackle box right now? Drop a photo or let us know in the comments below! 👇

SupportLocalBusiness

15/05/2026

The wall is looking MINT! 🎣🚨
Just dropped a fresh batch of Hoffy’s Lures over at Bendigo. From the classic favorites to some fresh builds, they’re rigged and ready for your next session.
Don't wait until they’re gone—head in and grab a few for the tackle box!
HandmadeLures FishingVictoria

10/05/2026

The Apex Enforcer: Built to Hunt. 🎣🦍

Check the new range of Apex Enforcers by Hoffy’s Lures. We’ve leveled up the hardware to make sure these are the toughest spinnerbaits in your kit.

Hand-built in Bendigo and engineered specifically for the deep timber and heavy cover where the big Murray Cod hide.
Why the Enforcer?

🔥 VMC Hooks for a rock-solid hookup.
🔥 Ball-Bearing Swivels for instant rotation on the drop.
🔥 Hammered Blades for maximum flash and vibration.
🔥 5 Proven Colors including the signature Red Menace, The Joker, and Magma Shadow.

21g models are LIVE on the site now. Grab yours at the link in our bio before they're gone!
(Scout series 11g/14g are coming soon.)

FishingAustralia LureBuilding VMC CodSeason FishingVictoria ApexEnforcer

09/05/2026

The Enforcers have landed. 🦍🌲
We’re kicking off the new Apex Series by Hoffy’s Lures with the heavy hitters. The 21g Apex Enforcer is officially live on the site and ready to dredge the deep timber.
Built right here in Bendigo for the serious Cod hunter. We’ve kept it simple, rugged, and reliable:
✅ VMC Hooks – Sharp and strong for the big hitters.
✅ Ball-Bearing Swivels – Instant start on the drop.
✅ Pro-Grade Hardware – Hammered blades for maximum vibration.
✅ Hand-Finished – Detailed and multi-coated for durability.
The "Heavy Hitter" Trio is ready:
🔴 The Red Menace (Signature)
🃏 The Joker (Purple/Chartreuse)
🔥 Magma Shadow (Black/Orange)..plus our specialist Kryptonite and River Cicada patterns.
Grab yours at the link in our bio. (Note: Apex Scout 11g/14g range coming soon—stay tuned for the restock!)

Which one are you trying on first?

LureFishing HandmadeLures LoddonRiver FishingVictoria VMC EnforcerSeries

08/05/2026

Can't find Hoffy's Lures in stores? Visit here for a list of stockists https://hoffys-lures.square.site/stores
If you want Hoffy's Lures in your local store, ask them, the more customers ask, the more inclined your store will look to stock them.

If not, there is always www.hoffyslures.com.au for you.

Hoffy's Lures, Hook up with a Hoffy!