19/10/2026
The next big change in sport could happen beyond the pitch. 🚀
AI can support smarter decisions. Immersive media can bring fans closer. Smart venues can make match day more connected. Data can reveal new opportunities, while new formats can attract fresh audiences.
At SSF, we see sports technology as part of building stronger sports IPs with better experiences for athletes, fans and commercial partners.
Which will have the biggest impact on sport: AI, immersive media, smart venues or new formats? 👇