COMPANY OVERVIEW:
Elite runners and running store managers started Altra out of a need for a better, more comfortable running experience. What started as experimental shoe alterations in the back room of a Wasatch Mountain running store has evolved the only running shoe company to combine a FootShape™ toe box and fully cushioned Zero Drop™ platform. This innovative, award-winning combination place
s the foot in a natural, comfortable position throughout your run. Our shoes may look different, but it’s difference you’ll feel from step one to the finish. Experience more space, greater comfort and a run that sets us apart. LONG DESCRIPTION:
It started with a shoe in a toaster oven. Golden Harper, an elite runner and running store manager in Northern Utah began to notice the design of traditional running shoes was hurting customers more than helping them. He began experimenting on their shoes and used a toaster oven to peel back the midsole, carve out excessive heel height, and modify the shoe to a “Zero Drop” profile. Harper and industry research believed excessive heel height encouraged a high-impact heel strike. Once his customers fell in love with his Zero Drop modifications and saw they helped encourage a low-impact landing, he knew he had an innovative solution to a better run. A few years and awards later, Altra has evolved from the inside of a toaster oven to a Top 10 running specialty store brand. We are the only running shoe company to provide a complete line of footwear with a FootShape™ toe box and Zero Drop™ platform. Our innovative footwear allows your foot to remain in a comfort, natural position throughout your run and let you run the way you were born to. Give your run what it’s been missing and the freedom your feet deserve with Altra Footwear. MISSION:
We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or trail, and start running. Our mission to get everyone out and running may be bold, but we won’t stop trying until it’s a reality.
